In November 2012, Ore Holdings made an investment in Ballantyne Brands, LLC (“Ballantyne”), a leading electronic cigarette supplier, to enable Ballantyne to carry out its strategic objective of becoming the leading company in the emerging e-cig market.

The investment provided working capital for a key acquisition, Mistic™, and to execute on its business plan, which includes the introduction of a premium brand of e-cigs, NEO™.

Ballantyne enjoys robust brand equity in the growing e-cig market, a strong customer base and the full support of its suppliers.

Please visit Ballantyne Brands, LLC’s website at: www.ballantynebrands.com